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Featured Publication

External Triggers to Prompt Users Habits

18.08.2020 by Gianna Rechichi

External Triggers cue users with a call to action. External triggers are embedded with info, which tells the user what to do next by placing information within the user’s environment. From ‘Hooked:How to Build Habit-Forming Products’ by Author Nir Eyal In his book, Hooked: How to Build Habit-Forming Products, Nir Eyal introduces the concept of triggers as they relate to building user habits. Be careful: more choice requires the user to evaluate...

WEEKLY FEATURED AUTHOR

Nir Eyal author, lecturer

is bestselling book, Hooked: How to Build Habit-Forming Products.

After graduating from the Master of Business Administration program at Stanford in 2008, he taught a course in the program on product design at the Stanford University School of Engineering In 2012.

Eyal’s expertise is in behavioral engineering, which incorporates elements of behavioral science to enable software designers to develop habit-forming products for businesses.

His second book, Indistractable: How to Control Your Attention and Choose Your Life, was published in September 2019.

Topics

PRODUCT VALIDATION TECHNIQUES - Do you validate the user experience and features of your product? Do know how to choose the most appropriate validation technique?
Do you validate the user experience and features of your product? Do know how to choose the most appropriate validation technique
PRODUCT REQUIREMENTS- Can you describe how users interact with your product? Do you create effective user stories? Do you capture non-functional requirements?
PRODUCT ROADMAP CREATION- Do you work with a product roadmap that effectively communicates how your product is likely to grow? Roadmapping is a process, not a destination and aligns everyone around common goals; Initiatives and Tasks are better than Projects and Features
FINANCIAL FORECASTING - Do you know what a business case is and how to create it?
STRATEGY VALIDATION TECHNIQUES Can you identify the key risks or hypotheses in your product strategy? Can you choose the right research and validation techniques to address them?
MARKET SEGMENTATION Can you describe the segmentation approach you have chosen for your product? Are you confident that it’s right?

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NEWLY PUBLISHED ARTICLES

Opportunity Tree by Teresa Torres

17.05.2021 by: Gianna Rechichi

Opportunity Tree Pillars by: Exploring opportunities for longer than it feels comfortable and keep a systematic approach when mapping opportunities Compare and contrast all the opportunities, instead of just saying shall I go for this one or that one Frame the problem/opportunity properly – to frame it properly and do not give a solution straight away you need to ask why Questions to ask: Who needs what? What are their...

Leadership

13.05.2021 by: Gianna Rechichi

Leadership VISION* Can you formulate an inspiring vision for your product? Priorities and Values STAKEHOLDER MANAGEMENT* Do you effectively engage the stakeholders of your product? Are your stakeholders aligned? DECISION-MAKING* Do people support key product decisions? Do you select the most helpful decision-making approach for a given situation? COMMUNICATION* Can you effectively communicate product goals and progress? Do you actively listen with the intent to understand? Product Lifecycle and...

Frameworks