Help in understanding the buying process

Reach: The customer is aware of your product 

Engage: The customer is engaged and considering your product

Activate: The customer takes action to purchase the product

Nurture: The customer has purchased, and it is now your responsibility to nurture this relationship


4Ps – Marketing mix

Describe aspects of a company marketing plan

Product: cater to a customer’s wants and needs


Promotion: all form of advertising, PR, word of mount, and sales staff

Place: website/websites


SWOT Analysis 

Offer framework for analysing a strategic decision

Strengths: internal factors

Weaknesses: internal factors

Opportunities: external focus, relate to factors such as market growth, technology changes, competitions, regulations.

Threats: external challenges a product faces


5Cs – Situational Analysis

Overview of the environment around a product or a company

Company: all aspects of a company, brand reputation, strategy, culture, infrastructure, strengths and weaknesses.

Competitors: direct and potential competitors, substitute products

Customers: demographics, purchase behaviour, market size, distribution channels, and customers needs and wants.

Collaborators: suppliers, distributors and partnership. Discussion here on what makes particular collaborations valuable and how they enable success.

Climate: all aspect such as regulations, technologies changes and economic environment


Porter’s 5 Forces

Describes what an industry as a whole looks like.

Rivalry among existing competitors: more competitors leads to more heated competition generally on prices.

Buyer power: few buyers equals more power to them 

Suppliers power: it happens when for example a piece of equipment is sold by few companies

Threat of substitute: competition exists also from substitute products.

Threat of new entrants: with few barrier to entry in an industry companies are vulnerable to competition

main information

Use Cases


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Written by

Gianna Rechichi
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