“The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.”
it is necessary to define the key features and nice to have functionalities
customers are a tech-savvy and educated audience so MVP needs to be Fast-Good-Cheap , this is a difficult balance to find
The aim is to building-> measuring-> learning
Your product should be viable and its main purpose should be to test your idea and get “validated learning” it should be launched in the shortest time to test the assumptions. Create a solid tracking plan for your MVPs. Your MVP should give you direct, actionable insights about your Customer Problem & Business Goals
Be careful of biases when building MVPs. Don’t create something to prove your idea. Create tests to disprove it.
Focus on reducing “time to knowledge”. The faster you learn, the better you compete in the market.
MVP development strategy – think small, and at the same time have a greater vision
any minimum viable product example is not about a product itself, but rather the process of asking two questions each time:
- What is the riskiest assumption?
- What is the smallest experiment required to test it?
- Landing pages
- Manual-first MVPs
as for example Email intros