Opportunity Tree Pillars by:
- Exploring opportunities for longer than it feels comfortable and keep a systematic approach when mapping opportunities
- Compare and contrast all the opportunities, instead of just saying shall I go for this one or that one
- Frame the problem/opportunity properly – to frame it properly and do not give a solution straight away you need to ask why
Questions to ask:
- Who needs what?
- What are their pain points?
- What are their desires?
It’s easy to fall into the trap of framing opportunities as a solution. A quick test is to ask yourself, “Is there more than one way to address this opportunity?”
- Is each opportunity framed in a way that is specific and situated in a specific moment in time?
- Is each opportunity framed from your user’s point of view?
- Is each opportunity framed as a need, pain point, or desire and not a solution? `
We need to create the tree so we have shortcuts, we have small opportunities we can go after, as they get broken down into small pieces.