Opportunity Tree Pillars by:

  • Exploring opportunities for longer than it feels comfortable and keep a systematic approach when mapping opportunities 
  • Compare and contrast all the opportunities, instead of just saying shall I go for this one or that one
  • Frame the problem/opportunity properly – to frame it properly and do not give a solution straight away you need to ask why

Questions to ask:

  • Who needs what? 
  • What are their pain points? 
  • What are their desires? 

It’s easy to fall into the trap of framing opportunities as a solution. A quick test is to ask yourself, “Is there more than one way to address this opportunity?”

  • Is each opportunity framed in a way that is specific and situated in a specific moment in time? 
  • Is each opportunity framed from your user’s point of view? 
  • Is each opportunity framed as a need, pain point, or desire and not a solution?  `


We need to create the tree so we have shortcuts, we have small opportunities we can go after, as they get broken down into small pieces.

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Use Cases

  • Continuous improvement
Continuous improvement

it is never perfect, it is never done.

The aim is to continuously interview charities, and run workshop. The opportunity tree will become complete and comprehensive over time.

Written by

Gianna Rechichi
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Opportunity Tree by Teresa Torres